Manager, Brand & Social Platform
Vans / VF Corporation, Stabio
Lead organic social strategy, editorial direction and content rollout for Vans Europe’s Instagram, TikTok, Facebook and YouTube channels.
EMEA SOCIAL MEDIA
& BRAND LEADER
EUROPE / SOUTH AFRICA / MIDDLE EAST
COSTANZABATTAGLINI
STRATEGY / CREATIVE / PRODUCTION / PERFORMANCE
I lead social strategy, content and community for Vans Europe, South Africa and the Middle East.
FASHION · CULTURE · COMMUNITYABOUT
GLOBAL
STRATEGY.
LOCAL CULTURE.
I lead Vans Europe’s organic social across Instagram, TikTok, Facebook and YouTube.
From creative briefs and production to creator partnerships, launches and live coverage, I turn regional priorities into content for local audiences.
10+ YEARS IN FASHION, MEDIA AND CULTURE.SELECTED ORGANIC SOCIAL IMPACT — VANS
2024 ANNUAL ORGANIC VIEWS
→ORGANIC ENGAGEMENT GROWTH
ORGANIC REACH / ONE QUARTER
→INSTAGRAM COMMUNITY GROWTH / 2023–2026
CHAPTER 01PRODUCT
PRODUCT
STORYTELLING
PRODUCT STORYTELLING
WEATHERIZED
VANS / 2026Led the concept, scripts and local talent casting, then coordinated the social and digital rollout. Turned product features into stories told by people who live with unpredictable weather.
INSTAGRAM VIEWS / 6 OCT 2026ENGAGEMENT RATE / INITIAL SNAPSHOT
PRODUCT STORYTELLINGBACK TO
2026
BACK TO
SCHOOL
2026ONE SEASON, DIFFERENT AUDIENCES
Built distinct product stories for kids, teens and young adults, adapting the campaign’s assets and rollout for each audience.
01 / 06SWIPE
EXPLORE ALL 10 ASSETS
01 / 10SWIPE
CHAPTER 02
EVENTS
COMMUNITY & GROWTHQUEEN
2025
QUEEN
CLASSIC
2025SURF, SKATE AND THE PEOPLE BEHIND IT
Built the event’s social coverage around the people, from surf and skate to the after-hours scene. Combined feed posts and live Stories to reach audiences beyond the existing community.
INSTAGRAM VIEWSFOLLOWER GROWTHSTORY VIEWSNON-FOLLOWER REACH
CULTURECULTURAL
MILAN / 2025
CULTURAL
ACTIVATIONS
MILAN / 2025EVENTS & RETAILSTORE
MILAN / LONDON / PARIS
STORE
OPENINGS
MILAN / LONDON / PARISRETAIL
EVENTS
MILAN / BRERA
VANS BRERA
A STORE OPENING, BUILT WITH THE COMMUNITY
Coordinated creators, PR and retail teams to carry the Brera opening from the store to social.
PROJECTED REACHVIEW BRERA POSTSELECTED ACTIVATIONS LONDON / PARIS
MULTI-PLATFORMLITTLE
WEST END / 2025
LITTLE
SIMZ
WEST END / 2025ONE PERFORMANCE.
TWO PLATFORMS.
INSTAGRAM VIEWSINSTAGRAM FOLLOWERSNON-FOLLOWER REACHAPPROX. TIKTOK VIEWS
WATCH ORIGINALMY ROLE — Coordinated the regional rollout and live coverage, then analysed performance across Instagram and TikTok.
CHAPTER 03
TIKTOK
Launched Vans Europe’s TikTok channel and implemented TikTok Shop, growing the community from zero to 53K followers in four months through organic content alone.
MY ROLE — Channel launch, Shop implementation, editorial direction, content commissioning and performance analysis.
CHAPTER 04
COMMUNITY FORMATS
COMMUNITY FORMATRIDER
2024–2026
RIDER
PROFILES
2024–2026MATTEO, ON AND OFF THE BOARD
Created recurring formats including Behind the Lens, Around Town and Riders Profile, showing athletes’ lives on and off the board. The series drew praise from publications and other brands.
01 / 09SWIPE
SELECTED BRAND WORK
BEYOND VANS
CONTENT DEVELOPMENT
LG ITALIA
CONSUMER TECHNOLOGYDeveloped digital content that showed LG products in use, with a clear focus on their features.
01 / 09SWIPE
WEBSITE COPYWRITINGWORDS FOR
LA MOLISANA / FINDUS / UNIEURO
WORDS FOR
BRANDS
LA MOLISANA / FINDUS / UNIEUROWorked as a copywriter for multiple brands, including La Molisana, Findus and Unieuro, writing most of the articles published on their websites.
01 / 02SWIPE
CAPABILITIESHOW I
HOW I
LEAD SOCIAL
- 01 — CHANNEL STRATEGY
Define audiences, set each platform’s role and build the editorial plan.
- 02 — CREATIVE DIRECTION
Write briefs and direct creatives, filmmakers, photographers, designers and agencies.
- 03 — GLOBAL-TO-LOCAL
Adapt global campaigns for regional markets, audiences and talent.
- 04 — PRODUCTION & ACTIVATION
Coordinate content shoots, creator partnerships, launches and live coverage.
- 05 — PERFORMANCE
Track results, read audience feedback and use both to guide the next brief.
- 06 — TEAM COORDINATION
Align global teams, local markets and brand partners around the work.
PROFESSIONAL
EXPERIENCE
CURRENT ROLE
PRIOR EXPERIENCE
Content Manager / Senior Copywriter
Evolution People, Milan
Digital Marketing Specialist
RCS MediaGroup, Milan
Press Office & Showroom Assistant
Diesel, Milan
EDUCATION
Postgraduate, Digital Marketing & Social Communication
RCS Academy Business School
Master’s, Fashion Publishing & Communication
Università degli Studi di Milano
Bachelor’s, Fashion Communication
Università degli Studi di Bologna